Entrepreneurship in the Arts
Turn your creative vision into a viable business. This minor is designed for the artist-entrepreneur who wants to master the professional skills needed to launch a brand, manage a studio, or lead in the creative economy.
Master the Business of Creativity
We prioritize real-world professional practice, giving you the “behind-the-scenes” knowledge to turn your talent into a career. You will focus on:
- Brand Strategy & Marketing: Learn how to identify your audience, build a digital presence, and effectively sell your work or services.
- Professional Preparedness: Gain the essential skills for freelance management, contract negotiation, and financial planning.
- Business Innovation: Explore how design thinking and creative problem-solving can be applied to new startups and established enterprises.
Career Opportunities
This minor is highly advantageous for students looking to enter the intersection of art and industry. It prepares you for roles in:
- Creative Leadership: Marketing directors, social media managers, and design consultants.
- Independent Business: Launching your own studio, gallery, or product line (e.g., toy design, clothing, or freelance agency).
- Enterprise Management: Working within established design firms, tech startups, or arts-related non-profits.
At a Glance
Focus: Professional practice, marketing strategy, and business enterprise.
Ideal For: Students who want to be their own boss or work on the business side of a design firm or creative agency.
