Unlocking Creativity and Innovation for Business Professionals Workshop

Unlocking Creativity and Innovation for Business Professionals

Thursday, April 3, 8 am – 12 pm

A Half-Day Workshop Held At Held at the Hawthorne Hotel, 18 Washington Sq. W., Salem, MA


The Enterprise Center at Salem State University together with Montserrat College of Art are offering a unique, half-day workshop at The Enterprise Center devoted to understanding creativity for business professionals. Participants will hear from and work with esteemed Montserrat faculty who understand innovation through the creative process.

In this workshop, you will:

  • Discover that creativity is not an inherent gift, but rather a teachable process anyone can learn
  • Demonstrate your own aptitude for learning this way of thinking through expert-led, small group workshops
  • Discuss how this solution-based method is being adapted and applied by business leaders today, and leave with resources to apply these concepts to your business

Workshop Outline
8 – 8:30 am — Registration and networking
8:30 – 9 am — Keynote Address: Fred Lynch
9 – 10:30 am — Break-out Workshop Sessions: Culture of Critique facilitated by Fred Lynch, Mark Hoffman & Shanth Enjeti
10:30 – 10:45 am — Break
10:45 – 11:15 am — Feedback from breakout groups
11:15 – 11:30 am — Closing Address: Fred Lynch
11:30 am – 12 pm — Reception

Register Now!

unnamed-2Prof. Fred Lynch is an illustrator, artist, and educator who lives outside of Boston, Massachusetts. He’s a professor of Illustration at Montserrat College of Art and teaches too at Rhode Island School of Design in Providence, (his alma mater). He’s been the recipient of Excellence in Teaching Awards at both institutions. An award winning illustrator, Fred’s works have been seen nationally and internationally for major corporations, magazines, publishers and newspapers. His artwork has been included in many national juried shows and regional exhibits. He has spoken recently on the topic of creativity at a number of venues including the Crossroads Convention of Educators and the Urban Sketchers Symposium in Barcelona. This summer, he’ll conduct a workshop in Paraty, Brazil.

unnamed-4Shanth Suresh Enjeti is an Assistant Professor at Montserrat College of Art in both the Illustration and Foundation departments, and is also a Senior Critic at Rhode Island School of Design where he received his BFA and has taught for more than a decade. Shanth balances his academic life with his career as an illustrator, designer, lecturer, and consultant for a variety of clients. His work has also been featured in several books on the field of art and design, and has presented at MIT, Wellesley College, Microsoft Games, Turbine Inc., and Hasbro.

unnamed-5Mark Hoffmann is an award winning illustrator, painter and animator. Mark earned a BFA in illustration from Rhode Island School of Design and MFA in visual design from University of Massachusetts- Dartmouth. His work can be seen internationally in a variety of print mediums and surface design. With a focus on low brow illustrations, Mark implies a whimsical visual dialogue with his audience. In his teaching, Mark relies heavily on constructive critiques and innovative approaches to idea building.