Lauri Chertok Creates New iPhone App

September 9, 2011

Measure Twice, buy once and enjoy the fun of shopping again.

Staff member, Lauri Chertok, has created “Measuring Up,” an iPhone app that brings joy and efficiency back to shopping for children’s clothes. This colorful, graphically fun, and informative app comes complete with easy to follow instructions on how to measure, record, store, and share each child’s body information and how to measure the clothing for a perfect fit. Measuring Up was released for sale at the App Store on Sept. 5 for $1.99. This marks the first time an app of its kind has hit the marketplace, just in time for back to school shopping. The app will also automatically convert measurements taken in inches into centimeters if needed when traveling or buying clothing online or from a catalog.