press releases


Beverly, MA November 5, 2012 -


Issued by Montserrat College of Art
In collaboration with Beverly Main Streets and the City of Beverly

Beverly Arts and Cultural District Master Plan:
Public Art/Design Competition

Application Deadline:
1:00 pm Friday, January 18, 2013

Project Description
Montserrat College of Art received an Our Town grant from the National Endowment for the Arts to complete a master plan for a proposed arts and cultural district in downtown Beverly, Massachusetts. Montserrat College of Art is working in partnership with Beverly Main Streets and the City of Beverly in this project, and Community Partners Consultants is leading the planning effort. An essential part of this project is this national competition to select a qualified artist or artist/design team to create conceptual public art/design plans for the cultural district. The client will identify key gateways, proposed district boundaries and will suggest potential target areas for the design.

This Request for Qualifications is intended to identify qualified public artists/designers interested in this project. A distinguished jury will select three finalists based on their previous work who will then be asked to submit conceptual designs. The jury will then select the winning proposal for implementation.

The goal of this project is to create an aesthetic vision for the proposed arts and cultural district that strengthens the City’s appeal as a vibrant cultural and economic center. While sculptural objects may be a part of this vision, the scale of the district presents an exciting opportunity for artists/artist teams to help define the site through landscape and urban design elements that may serve as beacons for town residents and visitors alike. The project provides funds for the selection of the artist/artist team and the development of the initial design of the public art component. A second phase, for which separate funds will be raised, will take the project through final design, fabrication and implementation.

Background and Context
Creation of the arts and cultural district will strengthen and deepen connections and offer an economic boost through a new design and gateway plan, along with coordinated marketing, programming, business development, and educational opportunities. Montserrat College is located at the proposed district’s core in downtown Beverly with four professional art galleries, academic buildings and student housing. Beverly itself has no lack of arts and cultural resources, including the historic public library, Cabot Cinema, the new live/work artist studios at Porter Mills, the coffee shops and banks that rotate the work of emerging artists on their walls, the Improbable Places Poetry Tour, one of the top 150 jazz lounges in the world, and award winning arts programs in the schools. The cultural district master plan and the public art/design component will help connect and make these resources visible and create a cultural identity to serve as the foundation for creative place-making, economic development and sustainable improvements in livability, civic engagement, and arts appreciation and support.

essay writing Project Administration
Community Partners Consultants, under the direction of Adele Fleet Bacow, President, has been selected to lead the master planning process. Team member Ricardo Barreto, Principal of Ricardo Barreto Cultural Consultants, will facilitate the Artist Selection Process for the public art/design component. Community Partners Consultants has extensive experience creating arts and cultural districts and has worked on projects around the country on community economic development, the arts, and cultural development. Ricardo Barreto, previously Executive Director of the UrbanArts Institute at Massachusetts College of Art and Design brings over 30 years of experience and a national reputation in the field of public art and public art administration.


The RFQ is a national call and is open to artists and artist teams in the United States of America. Teams may logically include the artist as well as other design professionals such as landscape architects, urban designers, or others with a background in civic space development.


  • Three finalists will be selected for the project from the overall applicant pool based on past work through a Request for Qualifications (RFQ) process.
  • The three selected finalists will receive a Request for Proposals (RFP) with a full package of information including identification of the gateways and arts district boundaries, detailed urban plans, and other relevant materials.
  • Site visits to Beverly will be scheduled for the selected finalists to provide first-hand knowledge of the site and the City of Beverly. Selected finalists will be responsible for their own travel expenses.
  • Interviews will be scheduled with the three selected artists/artist teams to present their proposals to the selection committee. Artists/artist teams requiring travel to attend the interview will be reimbursed based on the presentation of receipts up to a maximum of $750 per finalist. A winner will then be chosen by the committee based on the interview and proposal presentation.
  • The submissions by the three finalists may be exhibited at Montserrat College of Art. The ultimate public artist/design team may have the option of being an “artist in residence” at Montserrat College of Art, with the timing and responsibilities mutually agreed upon by the artist and the College. (Becoming an artist in residence is not a requirement for selection in this competition.)

Proposal Development Fee
Each artist/artist team finalist will receive an honorarium of $1,500 following the proposal presentation and interview.

The approximate budget planned for the implementation of the project’s public art component is estimated at $250,000. Funding for the fabrication and implementation phase needs to be secured and will determine the amount of the project budget.

The selection committee will base its decision on the following criteria:

  • Quality of the artist/artist team’s work and compatibility with the project
  • Experience in other major public art projects or equivalent background in managing other complex projects
  • Potential of the artist/artist team to highlight and define the cultural district site and its gateways
  • Ability to design successfully for the extremes of New England’s four seasons through the use of appropriate materials
  • Ability to meet safety standards and provide maintenance guidelines and conservation recommendations

Anticipated Timeline

  • Finalists notified by February 15, 2013
  • Proposal development phase from mid February through April 2013
  • Proposal presentations and interviews will take place in May 2013
  • Announcement of the chosen artist/artist team will be made by May 31, 2013

Application Requirements
Interested artists should contact Ricardo Barreto, Principal of Ricardo Barreto Cultural Consultants. Please send the following via email directly to Ricardo Barreto at: In the subject line please include “City of Beverly Public Art Project.”

  1. Résumé with current contact information
  2. A short statement (250 words maximum) describing why the project is of interest to the public artist/designer responding to this RFQ.
  3. Six (6) labeled digital images of relevant past work. Artists may send information formatted as follows: 

Acceptable digital images must be:

  • Formatted to read in Adobe Photoshop•
  • Maximum pixel dimensions per image approximately 600 H x 800 W
  • Image resolution – up to 300 pixels per inch (ppi)
  • Emails must not exceed 5 MB
  • Name each image: lastnamefirstnameimagenumber.jpg

4. A corresponding, numbered, annotated image list with title, media, dimensions, location, brief description and date of the work, project budget, and project partners, if applicable.

Only email entries will be accepted. Please do not send proposals at this stage.

Participants are solely responsible for the timely arrival of their entries.

Contact: Ricardo D. Barreto

Tel: 617-285-1966

Click here for a PDF version of this press release.


Jo Broderick
Dean of College Relations
978.921.4242 x 1113