Make Art. Live Forever.
When does tan magically turn to purple? When it’s the front cover of the 2011-2012 Montserrat College of Art Catalogue. Actually, it’s not magic. It’s light-sensitive ink. Place the catalogue in direct sunlight, and the tan cover transforms. Not only does it shift colors, but formerly concealed words are revealed: MAKE ART.
In the eyes of the judges for the CASE Awards this year, the catalogue’s distinctive design was worthy of nothing less than a silver award in the admissions viewbooks category. Competing with such major educational institutions as McGill University, Holy Cross and Boston University, Montserrat College of Art is a member of the District I Division of the Council for Advancement and Support of Education (CASE). In addition to winning the Silver Award for the viewbook, Montserrat also received Honorable Mention for its entire collection of admissions materials.
“Being a college devoted to the visual arts, it was really great to be recognized in a competition related to a visual product,” said Jeffrey Newell, Montserrat’s director of admissions. A 2004 graduate of Montserrat, Newell worked closely with Moore Moscowitz, the Boston-based design company behind the award-winning publication.
